Operator dossier
William Hill
A long-established UK betting brand, now owned by Evoke plc, holding active UKGC remote licences — with one listed regulatory action on record: a 2023 settlement for anti-money-laundering and social-responsibility failures under its previous ownership.
Quick facts
- Licence
- Active
- Owner
- Evoke plc (formerly 888 Holdings)
- Operator type
- Casino & Sportsbook
- Minimum deposit
- Not verified
- Withdrawal time
- Not verified
- KYC required
- Not verified
Strengths & watch outs
Strong point
- One of the UK's longest-running betting brands
- Currently holds active UKGC remote licences with no further action listed since the 2023 settlement
Watch out
- On 28 Mar 2023, this operator's licensee (WHG (International) Limited) was part of a record £19.2m Gambling Commission settlement for anti-money-laundering and social-responsibility failures — identified under the group's pre-2022 ownership, but worth knowing about
- Its parent, Evoke plc, is currently subject to a proposed takeover by Bally's Intralot (announced June 2026, not yet completed) — this could affect the brand or its terms in future
- We could not independently verify current deposit, withdrawal or identity-verification terms from williamhill.com's own help centre (it blocks automated access) — check current terms directly before relying on them
Licence & ownership
- Regulator
- UK Gambling Commission
- UKGC status
- Active
-
WHG (International) Limited · Gibraltar
View official record →
Data checked: 2026-09-10
Regulatory history
The Gambling Commission's public register lists 1 regulatory action against this account. On 28 Mar 2023, WHG (International) Limited was one of three William Hill Group entities that paid a combined record £19.2m settlement to the Gambling Commission — WHG (International) Limited's share was £12.5m — for anti-money-laundering and social-responsibility failures identified under the group's previous (pre-2022) ownership. All current licences are shown as Active with no further action listed. A second William-Hill-trading account, William Hill Organization Limited (account 2752), is also currently active and was party to the same 2023 settlement (its own share was £3m); it carries no domain evidence for williamhill.com, and its 1,254 listed premises indicate it primarily covers the UK retail betting-shop estate rather than the website reviewed here, so it is not shown alongside the licence above.
Payments & withdrawals
- Deposit methods
- Not verified
- Withdrawal methods
- Not verified
- Withdrawal time
- Not verified
KYC & verification
- Verification required
- Not verified
- Common documents
- Not verified
Casino product
- Providers
- Not verified
- Slot count
- Not verified
- Live casino
- Not verified
Sportsbook
- Live betting
- Not verified
- Cash out
- Not verified
Responsible gambling
- Deposit limits
- Not verified
- Self-exclusion
- Not verified
Customer support
- Live chat
- Not verified
- Support hours
- Not verified
Is it right for you?
Who it might suit
- Players who want a long-established, widely recognised UK bookmaker brand
Who should be more cautious
- Players who want a completely clean regulatory record — this operator's licensee has a listed 2023 enforcement action, detailed below
- Players who want certainty about long-term brand continuity — its parent, Evoke plc, is currently subject to a pending takeover
Alternatives
- bet365 Read Review
- Paddy Power Read Review
Frequently asked questions
Is William Hill licensed in the UK?
Yes. WHG (International) Limited, which operates williamhill.com, holds active UK Gambling Commission remote licences under account 39225, confirmed on the Commission's public register on 5 September 2026.
What was the 2023 Gambling Commission settlement about?
On 28 March 2023, three William Hill Group entities paid a combined record £19.2m to the Gambling Commission for anti-money-laundering and social-responsibility failures identified under the group's ownership prior to its 2022 acquisition by 888 Holdings (now Evoke plc). WHG (International) Limited's share was £12.5m. The Commission's register currently lists all of this operator's licences as active with no further action beyond that one listed item.
Who owns William Hill now?
Evoke plc, formerly known as 888 Holdings. As of this review, Evoke plc itself is the subject of a proposed (not yet completed) takeover by Bally's Intralot, announced in June 2026.
Is William Hill Organization Limited the same licence as williamhill.com?
No. The Gambling Commission's public register also shows William Hill Organization Limited (account 2752) as a currently active, William-Hill-trading GB entity, but it carries no domain evidence for williamhill.com and lists 1,254 premises - consistent with the UK retail betting-shop estate rather than the website. This review's licensing facts are based on WHG (International) Limited (account 39225), which does carry the williamhill.com domain.
Sources
- regulator Gambling Commission public register — WHG (International) Limited, account 39225 UK Gambling Commission Checked 2026-09-23
- third_party William Hill to pay record £19.2m for failures ITV News Checked 2026-09-05
- operator Completion / announcement of proposed acquisition of Evoke plc by Bally's Intralot evoke plc Checked 2026-09-05
- regulator Gambling Commission public register — William Hill Organization Limited, account 2752 UK Gambling Commission Checked 2026-09-10
Gambling should be enjoyable and within your means. Responsible Gambling · Affiliate Disclosure